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Why we do what we do

No more band aid solutions.

Next Practice is born out of the simple belief that primary care should be drastically improved.

With people visiting medical practices more than ever, along with an increase in chronic disease and an ageing population – the healthcare system is at boiling point.

In an effort to improve efficiency and productivity, the current healthcare system has distorted the practice of medicine. Faced with a highly regulated workplace, doctors are increasingly finding their decisions scrutinized, questioned and limited by outside forces.

But no doctor should feel like a cog in the machine, and no patient should feel like they are getting a cookie-cutter approach to care.

At Next Practice, we want to put an end to this type of ‘assembly-line’ healthcare.

With the introduction of new life-saving techniques, genetics, integrated health and digital technology, we see a future that is unbelievably bright. By working together, we believe we can overcome these hurdles and rebuild a healthcare system that will leave a positive impression in our future.

Our commitment

Next Practice is committed to embracing diversity and inclusion. We welcome all people irrespective of ethnicity, faith, sexual orientation and gender identity. Our mission, put simply, is to provide the best General Practice experience on the planet Earth for all.


We would like to acknowledge the traditional custodians of this land, the Gadigal of the Eora Nation. We pay our respects to the elders both past, present and emerging. This land was, and always will be Aboriginal land.

Our mission

We have big ambitions - our aim is to provide nothing short of the best medical practice in Australia and the world.

Meet the Next Team

Dr Sam Prince


"Everyone deserves the basic human rights of healthcare to propel themselves forward in life."

Doctor Sam Prince is an Australian entrepreneur and medical practitioner. Sam believes that technology and advocacy are the driving forces for the bright future of healthcare.

Sam has triumphed in humanitarian ventures such as Zambrero – a Mexican franchise chain on a mission to end world hunger and One Disease - a non-for-profit eliminating crusted scabies from Australia by 2022.

Throughout Sam’s career, such achievement has not gone unnoticed. In 2008 he received 'Most Outstanding Young Person of the World' by The Junior Chamber International. In 2009, Sam received the Sir Edward Weary Dunlop fellowship and in 2012 he received Young Australian of the Year, Australian Capital Territory.

Peter Browne

Chief Executive Officer

"I'm here because I believe we can create a beacon for what is possible in healthcare delivery and technology and be the change that patients expect today and into the future."

Peter spent a large part of his career in the marketing services industry, including running the NZ operations of an ASX listed company. More recently Peter has worked in a variety of roles and businesses across the healthcare landscape, with a drive to bring about transformational change.

James Sutherland

Head of Technology Strategy

“I believe we have the team and skills to redefine the future of healthcare, and to improve the experience for patients and practitioners.”

James brings over 20 years of experience in strategy and finance. He has worked across a range of sectors, providing his expertise as well as advising the technology, operations and finance strategy.

Rory O'Keeffe

Head of Product

“There is a very real problem in healthcare, everyone has had or knows someone who has had a bad experience in the healthcare system. I’m here to provide nothing short of the best medical practice experience for patients and providers.”

Rory started his career as a founder before transitioning to the world of product management. He has lead global software implementations and has worked in companies such as J&J, Big Picture Medical and Prospection Healthcare Data.

Torben Sko

Chief Technology Officer

"I'm here to challenge healthcare conventions and create services that empower practitioners."

With a PhD in User Experience Design, Torben is passionate about creating software that solves real problems in a beautiful manner. Among his previous projects, Torben built an EHR to support private paramedic services that employed modern, often non-conventional solutions to established problems.

Sasha Pirozzi

National Clinics Manager

“I believe we have the opportunity to improve the healthcare experience for everyone and I want to use my skills and background to help change the industry for years to come.”

Sasha brings seven years of experience in managing three different clinics across Sydney. She oversaw the management of two medium sized general practices and a respiratory clinic during the height of the Covid-19 pandemic bringing Next Practice a wealth of knowledge and experience.

Courtney Van Den Berg

Marketing Manager

"People deserve to know what good healthcare looks like and I’m excited to be part of the team driven to show them and raise the standard across Australia.”

Courtney is a passionate marketer with an advertising agency background in strategy and planning, and several years of experience in the wellness industry and customer service. She leads results driven campaigns and designs eye-catching collateral to grow the Next Practice network and patient base.

Carlos Vega

Network Growth / GP Talent Acquisition Manager

"I have been drawn to Next Practice and its mission to disrupt primary health care in Australia due to its transformative potential. The vision of a patient-centered, efficient, and sustainable healthcare system resonates deeply with me."

Carlos has been offering tailored opportunities to healthcare practitioners in Australia for over seven years. He has worked with groups such as Healius (formerly Primary Health Care), 13SICK National Home Doctor, and Trans-Ax Health Care, to name a few.

Phoebe Davis

Product Manager

“Primary care is in desperate need for innovation, I am proud to be part of creating tech strategies which will make sure the industry receives the solutions they need to thrive.”

Phoebe is experienced in creative strategy, combining research skills from studying a Bachelor of Medical Science (Honours) at University of New South Wales, along with her understanding of HealthTech and Startup culture, to provide vision for technological solutions in primary care.

Want to leave a lasting impression on the healthcare industry?

Next Practice wants to help doctors and practice owners set up state-of-art, patient centric medical practices. Our support systems, technology and experience makes it possible to bring your dream alive.

Learn how to join Next Practice >

Where it all began

Find out more from our founder Dr Sam Prince as to what inspired him to go about creating the most advanced medical practice on the planet.